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Global energy polices and high fuel prices are driving automakers in Latin America towards being environment friendly. Favored by governmental support, research and development, abundance of raw materials, automakers in potential markets such as Brazil, Peru and Columbia have begun to increase the use of ethanol as alternate fuel to reduce costs and environmental impact. Automakers in the region have begun to manufacture ethanol-driven hybrid-electric vehicles (HEVs) and vehicles based on flex-fuels and have begun to revamp production processes to reduce costs and carbon footprints.

In addition, driven by increasing presence of international automakers, varying market conditions such as improving economic conditions in markets such as Argentina, Chile and Peru, currency appreciation in large markets such as Brazil, slowdown in the US economy affecting markets such as Mexico due to its geographic proximity to the country, automakers in Latin America have begun to develop differential pricing and promotional strategies to maintain demand levels and remain competitive.

The report forecasts the IT spending of the automotive industry in Latin America over the period 2007-2010. It is meant for IT vendors and intends to help them identify selling opportunities in the automotive industry in Latin America. The report identifies key business issues being faced by the automotive industry in Latin America.

Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer’s wallet. Also, the report lists leading IT buyers and provides their brief company profile, along with their IT spending.

TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the ‘Technology Navigators’. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Table of Contents :

1. IT Spending and Forecast
2. Criticality Score
2.1 Evaluating Criticality Score
3. IT Sales Drivers
3.1 Being Environmental Friendly
3.2 Capacity Expansion
3.3 Collaborations & Partnerships
3.4 Dynamic Pricing, Promotion & Product Customization
3.5 Global, Integrated Supply Chain
3.6 Lean, Agile & Flexible Manufacturing
3.7 Maintaining Quality Standards
3.8 Product Mix Expansion
3.9 Time-to-Market
3.10 Understanding Customer Needs
4. Key Customers
4.1 Fiat SpA
4.1.1 Business Overview
4.1.2 Key Figures
4.1.3 Corporate Headquarters
4.1.4 IT Spending
4.2 Ford Motor
4.2.1 Business Overview
4.2.2 Key Figures
4.2.3 Corporate Headquarters
4.2.4 IT Spending
4.3 General Motors Corporation
4.3.1 Business Overview
4.3.2 Key Figures
4.3.3 Corporate Headquarters
4.3.4 IT Spending
4.4 Volkswagen AG
4.4.1 Business Overview
4.4.2 Key Figures
4.4.3 Corporate Headquarters
4.4.4 IT Spending
4.5 Toyota Motor Corporation
4.5.1 Business Overview
4.5.2 Key Figures
4.5.3 Corporate Headquarters
4.5.4 IT Spending
Other Reports in this Series

List of Exhibits
Exhibit 1.1: Latin America Automotive IT Spending and Forecast 2007-2010 (In $ million)
Exhibit 2.1: Calculations for Estimating Criticality Score
Exhibit 2.2: Criticality Scores for Various Software Applications
Exhibit 2.3: Criticality Scores for Various Hardware Products
Exhibit 2.4: Criticality Scores for Various IT Services

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Report on China’s Automotive Electronics Market ( http://www.bharatbook.com/Market-Research-Reports/Report-on-Chinas-Automotive-Electronics-Market.html ) elucidates about the rapid growth and development of Automotive Electronics Market. 
 
Given the deplorable state of the downstream sectors, the overall growth of China’s automotive electronics market slowed in 2008, when entertainment electronics and active safety equipment had become the major driving force of the market. China’s automotive electronics will deliver stable growth in the next few years because the industry has only just begun gaining ground and there is still plenty of room for it to grow.

1. The overall growth of the market has slowed down

The rapid increase in output of automobiles in China is one of the major forces that drive the rapid growth of the country’s auto electronics market, on which there has been an negative impact caused by the slowdown in the output of automobiles. Rough data showed that China’s output of automobiles was 9.42 million units in 2008, up by only 6.0% year-on-year. Of the total, the output of basic passenger vehicles??cars, in which auto electronics is most extensively used??was 5.02 million units, accounting for 53%, up by about 6.2% year-on-year, dwarfed by the over 20% year-on-year increase in 2007. As a result, the growth of auto electronics market slowed significantly in China in 2008.
 
2. Entertainment electronics and active safety equipment have become the major growth fields in China’s auto electronics market
 
In 2008, many top-end auto electronics products continued to dive into the low-end auto field, helping the popularization of auto electronics.

The popularization of active safety systems in chassis control has also significantly impacted market growth. China so far has basically finished the upgrade of the EBD (Electronic Brake-force Distribution) and CBC (Cornering Brake Control) for automobiles. In addition, active safety systems such as the EBA (Electronic Brake Assist), ASR (Acceleration Slip Regulation), ESP (Electronic Stability Program) and CCS (cruise control system), are also being equipped in cars. For example, ESP was mainly installed in top-end cars like BMW, Chrysler and Lexus. But as the market keeps growing and prices falling, ESP system started showing up in 2008 in mid-priced cars such as Roewe 750, Camry and even some compact cars, like Besturn. ESP has delivered fast growth since mid-priced and compact cars are the major force in China’s car market.
 
Vehicle-borne electronics is another hot field of China’s auto electronics market in 2008, thanks to the strong demand for, and rapid development of, auto entertainment electronics. Although CD and multi-CD players are still the dominators in the auto audio/visual market, DVD players are gaining ground at striking speed. In addition, other auto visual products, such as visual parking system and mobile navigation system, are also becoming popular.
 
3. Energy conservation products fuel new growth of the market
 
Since China’s tight supply conditions of energy sources won’t be able to change in the near future, the country’s government is tightening its emissions rules. Therefore automobiles are driven towards energy conservation, which will become a hot field for auto electronics.
 
As for power control, throttle/direct-injection engines, intelligent turbo, electronic valves, advanced transmission systems and hybrid power systems will be more popular. And as for energy efficiency and management, new products such as kinetic energy recovery systems, heat transforming, electric fuel pumps, and LED illumination systems will help popularize electronic equipment.
 

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