Automotive News

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Today’s automotive electronics engineers are quite actively exploring new worlds when it comes to the exciting world of In-Car Entertainment. High-tech suppliers refer to this new realm as Auto Space, and there can be no doubt that we’ve come a long way from the days when our only consumer entertainment choices were AM/FM radios and 8-track players.

It’s not a stretch to imagine that the best entertainment spot in your house may be the four-wheel vehicle parked in your garage. Thanks to improved audio-visual technologies and amazingly sophisticated entertainment tastes, our primary transportation mode has become a mobile concert hall, and if you have kids, they’ve recreated a mobile video arcade or theater in the rear of the vehicle.

We live in a technologically advanced time that is witness to the development and invention of many products that would have been hard to fathom only 10 years ago. Today, consumer choices for In-Car Entertainment are growing in quality and sophistication. Whatever your driving habits, passengers, entertainment preferences or budget, there is a growing range of in-car products to turn driving into a vibrant, enveloping entertainment experience.

With popular TV shows dedicated to automobile restoration and customization, In-Car Entertainment systems have received considerable attention. Thanks to reduced costs of devices such as LCD screen/monitors and the cost efficiency to the consumer of the converging media playable technologies (single hardware units are capable of playing CD, MP3, WMA and DVD), In-Car Entertainment is within reach of a larger base of consumers.

It was in the 1930s when radios were first placed inside automobiles. It goes without saying that we’ve come a long way. The first car radios have evolved through the years to include FM radio, to a cassette player, to CD players and beyond. New technology has enabled vehicle audiophiles to take advantage of MP3 technology and USB devices. Why just grab a few CDs when nowadays you can bring your entire music collection on the road with a flash drive that plugs into your car audio system via a USB connection. Many in-car audio systems now come with MP3 player connectivity so you can attach and play your music directly from a MP3 player through the car speakers.

And speaking of speakers, the technology available in your vehicle is every bit as robust as what you have in your home, but unlike a typical family room, a vehicle provides a great listening environment, with its defined space and fixed seating arrangements. Improving the quality of your in-car audio experience can be as simple or as complex as you decide to make it. One of the more popular listening experiences is provided by state-of-the-art 5.1-channel surround format, which includes five full-range channels (left, center, right, left surround, right surround) plus a low-frequency effects (LFE) channel experienced in the cinema, DVDs, digital television (HDTV and SDTV) and games. Or maybe you aren’t interested in driving a four-wheel video arcade or movie theater, and you’d rather that everyone in the car be able to enjoy CDs or radio music (FM or satellite) with the richness and fullness of surround sound. Of course, you’ll have full capability to accomplish that objective with the latest and greatest in sound technology available in your automobile.

When it comes to video options, many automotive consumers who drive an SUV, crossover or minivan are accompanied by a child or two or three in the rear seats. In this case, a rear-seat entertainment system with a DVD player and/or a game console might be ideal. LCD screens can be placed in the dashboard, in overhead consoles and in the back of headrests. If you’d rather not share the sound of the 18th consecutive showing of the latest children’s DVD, infrared headphones allow families to enjoy long journeys where the children can play games and/or watch DVDs in the back of the car while the driver can listen to traditional sounds – radio, CDs or MP3s.

Up until now, automakers introduced In-Car Entertainment technologies only after they had been tested and adopted in the consumer market. Not anymore. Today’s customers expect immediate access in their cars to the new features available in home- and portable-entertainment devices. And as the cost of automotive electronics continues to fall, the pervasiveness of additional electronic technologies, such as navigation and advanced telematics, will increase so rapidly that they will soon be standard features in most vehicles.

Delphi Corporation is poised to apply its expertise and know-how to provide vehicle manufacturers and consumers with in-vehicle entertainment and connectivity. To learn more about Delphi Corporation, please visit http://www.delphi.com/4connected.

Did you know that Automotive Direct Mail is one of the most commonly read types of direct mail? It’s true. An article by DM News cites a survey showing that 73% of automotive buyers respond to automotive direct mail. Ask yourself these 3 question about your non Automotive Direct Mail Advertising.

How often do your customers read your News Paper Adds?

How often do your customers listen to your Radio Adds?

How often do your customers watch your TV commercials?

Here are some facts:

Did you know that over 80% of your customers live with in a 25 mile radius of you dealership, even a smaller radius in large metro areas.

Did you know that all of your customer get mail…but not all read the news paper, listen to the radio or see your commercials on TV.

No other form of advertising lets you target the right customer like Automotive Direct Mail. By using a Variable Data List we can target specific customers in your own back yard by credit score, buying habits, what car they drive, and much more.

How you spend your advertising dollars is important to you. It is also important to us, let us help you by showing you how the right Automotive Direct Mail Campaign can increase your traffic and sell.
 
Don’t throw away your hard earned money.

Do you feel like you’re throwing away good money on your Newspaper, TV/Cable and Radio ads? Did you now that newspaper readership has gone down more 68% in the last 10 years and that the average reader’s age is 63. According to NADA the average cars buyers’ age is 23-46. Are you really reaching your customer by advertising in the news paper? Here’s a fact your TV/Cable reps won’t tell you… The odds of some one seeing your add on TV/Cable are… ready for this.. 1 in 2,000. With odds like that no wonder why the house always wins and with the growth of Satellite radio your local radio listeners are rapidly declining.

Let’s face it, in today’s economical conditions the only news you read, see and hear is bad news.

Why not separate you’re hard earn advertising dollars from that negative environment

Don’t spend another dime on mass market media advertising. Buy only targeted advertising that is directly targeted on your commerce circle.

What is your Commerce Circle?

85% of your customers live and work with in 25 mile radius of you dealership. That 25 miles radius is known Commerce Circle.

What will be the best way to reach these customer? Well is not the News paper, TV/Cable or Radio.

Best Methods to reach customers in your circle are…

Method # 1 Door to Door Marketing.

Door to Door marketing is one of oldest forms of prospecting and the most effective. But let’s face it is hard enough to get your sales people to make out going phone calls. I seriously doubt you can get them all in a mini van and start knocking on neighborhood doors.

Method # 2 Telemarketing.

Annoying but telemarketing works. Marketing studies show that telemarketing with all of its taboo still has one of the highest penetration rates out of most methods of prospecting.

Method # 3 Direct Mail.

The common denominator between Method #1 and #2 is that you are reaching customers directly at their homes. What’s one thing that most homes have in common besides a DOOR and a TELEPHONE they all have a MAIL BOX.

Did you know that automotive direct mail is one of the most commonly read types of direct mail? It’s true. An article by DM News cites a survey showing that 73% of automotive buyers respond to direct mail.  THAT’S RIGHT 73% of the potential car buyers in your market will respond to your direct mail.

Automotive Direct Mail is the only method of advertising that lets you target your customers directly. No other method of mass media lets you do this.. No matter what your mass media reps tell you.

You Can Target Your Customers by..

Credit Score
Ethnic
What they drive
What they want to drive
And much more

No other form marketing lets you do this . Quit spending your hard earn advertising budget on Mass Media. Let us show you how we can increase traffic, increase profits and sell more cars by using Automotive Direct Mail. Call us today 1-866-262-0771 Automotive Creative Marketing, Inc.