By Damian McKnight
Designschools.com Contributing Writer

It can be argued that no design career is sexier than that of the Automotive Designer. Today’s designers embody the styles and culture of today while contouring the style of tomorrow. They utilize product design principles and emerging technology to create commercial, yet innovative, designs for new automobiles, motorcycles, trucks, buses, coaches, and vans. Often working in tandom with a large team of engineers, designers work to ensure that their concepts are appealing to consumers, can actually lead to functioning automobiles, and are environmentally friendly and affordable. Not to mention…..sexy.

History

In the United States, automotive design reached a critical juncture in 1924 when the American national automobile market began reaching saturation. To maintain sales, General Motors pioneer Alfred P. Sloan Jr. suggested annual model-year design changes in the hope that car owners would want to buy a new replacement each year. His strategy succeeded and was later adapted by rest of the industry.

The most celebrated American auto designer is probably Harley Earl,who brought the tailfin and other aeronautical design references to auto design in the 1950s. Earl is joined among legendary auto designers by Gordon Buehrig, responsible for the Auburn 851 and iconic Cord 810 and 812. Another notable designer who had a markedly different style was Chrysler group’s designer Virgil Exner, an early pioneer of Cab forward (a.k.a.Forward look) design in mid-1950s. Exner is also credited with introducing the pointed tail fins in the 1956 Plymouth Belvedere later adapted by all other Detroit studios.

The Work

The tasks of a car design team are usually split into three main aspects: exterior design, interior design, and color and trim design. Graphic design is also an important aspect of automotive design; this is generally shared amongst the design team as the lead designer sees fit. Design focuses not only on the isolated outer shape of automobile parts, but concentrates on the combination of form and function, starting from the vehicle package. Here is a breakdown of the design elements:

Exterior Design: The stylist responsible for the design of the exterior of the vehicle is the one who develops the proportions, shape, and surfaces of the vehicle. Exterior design is first done by a series of digital or manual drawings, and clay (industrial plasticine) models are developed from those drawings. 3 and 5 CNC Milling Machines are utilized in creating the clay model of the final design.Even in modern times with 3d software and virtual models on powerwalls, the clay model is still the most important tool in evaluating the design of a car and therefore used throughout the industry. The data from these models are then used to create a further mockups of the final design.
Interior Design: The stylist responsible for the interior design of the vehicle develops the proportions, shape, placement, and surfaces for the instrument panel, seats, door trim panels, headliner, pillar trims, etc. With the interior, the emphasis is on ergonomics and the ultimate comfort of the passengers. The design process with the interior design of the car is the same as with exterior design (sketch, digital model and clay model).The aesthetic value of the interior will need to correspond to ergonomic functionality and utility features as well. In particular, vehicular electronic components and parts will give more challenges to automotive designers who are required to update designs based on the latest information and knowledge associated with emerging vehicular gadgetry, particularly dashtop mobile devices, like GPS navigation, satellite radio, HD radio, mobile TV, MP3 players, video playback and smartphone interfaces.
Color and Trim Design: The color and trim (or color and materials) designer is responsible for the research, design, and development of all interior and exterior colors and materials used on a vehicle. These include paints, plastics, fabric designs, leather, grains, carpet, headliner, wood trim, and so on. Designers work closely with the exterior and interior designers and draw inspiration from other design disciplines such as: industrial design, fashion, home furnishing, architecture and sometimes product design.
Graphic Design: The design team also develop graphics for items such as: badges, decals, dials, switches, kick or tread strips, liveries. Concept sketching
Clay modeling
Class A surfaces
Scale model creation
Prototype development
Computer-aided design
Computer modeling
Powertrain engineering
Manufacturing process design

The Development Process

Includes the following steps:

Education

Automotive design is practiced by designers who have art backgrounds and degrees in industrial design or transportation design. Careers related to Auto Design include product design, automotive engineering, and electrical engineering. Successful designers need to be creative and should have strong math, drawing, and science skills. They must also have strong skills in computer-aided draftingand communication.

Since Automotive Design is a very competitive field, a high level of academic achievement is beneficial when looking for an entry-level job. Courses such as industrial design, electrical engineering, mathematics, environmental science and computer-aided drafting are often required for designers looking to break into the industry. An automotive engineering degree program can provide simulation training and hands-on experience in the field. An internship or work study program is often a necessary component of many automotive engineering colleges, and this can provide immediate job placement after graduation.

The following schools of higher education are recommended:

Academy of Art University San Francisco, CA
Art Center College of Design Pasadena, CA
The Art Institutes
College for Creative Studies Detroit, MI
Humber College Toronto, Canada
Lawrence Technological University Southfield, MI
Pratt Institute New York, NY
Savannah College of Art and Design Atlanta, GA
University of Cincinnati – School of Design Cincinnati, OH

Outlook

Despite the stagnant growth of the automotive manufacturing industry, careers in automotive design is still projected to grow as fast as the average for all occupations through 2014. There is still a high demand for skilled engineers who specialize in technology and computer-aided processes and a focus on an increasing fuel-efficient economy offer valuable opportunities for a successful automotive engineering career.

The National Association of Colleges and Employers reports that starting offers averaged $48,585 for those with a bachelor’s degree in mechanical engineering. However, salaries for car designers varies greatly depending on experience, employer and location.

Article also available at http://www.designschools.com/careers-jobs/automotive-designer.html

For the uninitiated, a crate engine has been constructed by a performance shop or company using mix-and-match parts. These parts are tooled to a vehicle’s original manufacturer tolerances or better, especially when it’s a muscle car. The mission behind this method is the Holy Grail of automotive engines: Performance.

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Many vendors give out logo key chains at trade shows, job fairs, and in goody bags at other community events. Why not do something a little different and hand out a mini license plate, ice scraper or tire gauge? A tire gauge is a useful promotional item that will remind the recipient of your company every time it’s used. In addition, tire gauges often come attached to a key ring, combined with a pen light or a tread gauge, and as a digital gauge.

Other eye-catching giveaway items include car flags, bumper stickers, static clings and reflective decals. These types of screen imprinted items are especially useful when your company sponsors an event or a sports team. Customers are more inclined to use and display the item when the message supports the event or team. Your logo and contact information are then visible to everyone who sees the vehicle displaying the item. When choosing screen imprinted automotive promotional products, look for vendors who offer 4-color process. You want to make your item stand out with bright colors. These products can also be used as advertising on company vehicles.

The car ribbon magnet supporting various causes continues to be popular with motorists. Use these to show your support and your recipient’s support for everything from breast cancer research to a particular branch of the military. The best ribbons include a heart shape in the loop of the ribbon that provides an additional punch-out magnet to display information.

The ultimate in promotional automotive products is the roadside emergency tool kit. These make great customer appreciation gifts or raffle items. Basic kits include screw drivers, a tire gauge and jumper cables. More expensive kits can also include a flash light, a universal car starter, wrenches, electrical tape and even a first aid kit. Surprisingly, vehicle tool kits are reasonable priced from $20 to $50.

Finally, consider imprinting car organizers with your logo and message. You can put your information on CD organizers, catch-alls, glove box wallets, and mobile office and entertainment centers. Car organizers make nice gifts for both customer and employee appreciation days. Normally, imprinting is priced as one color in one location on the item.

Welcome to the world of telematics and the new wave of automotive in-car technology that’s quickly finding its way into our vehicles.

Telematics is deeply embedded hardware, software and telecommunications systems that provide an increasingly wide range of applications that serve our vehicles. These applications can enable safety, security, monitoring of vehicle health and remote diagnostics services. For the driver and passengers, telematics systems can provide dynamic location-based services such as navigation, traffic information, emergency assistance and a suite of other driver services based on two-way connectivity.

The icing on the cake is the idea of bringing the Internet to your vehicle. Automakers are working with Web companies to devise ways of connecting this technology intelligently, and advertisers are ready to jump on board and make it cost-effective, all to integrate your vehicle into the connected world.

Today’s vehicles are already providing a glimpse of what lies ahead. Many already have their own personal computer, their own cell phone and a display monitor. Add a keyboard or touch pad in-dash and the possibilities are endless. It all depends on how much information about yourself you are willing to provide. Data such as your blood type, favorite restaurants and even the stocks you own can prove useful. Ultimately, you will be able to tell your vehicle what you want it to do and when. Want an alert sent to your cell phone if your vehicle alarm goes off? Want to let your significant other know if your airbag has been deployed? Want to know when you’re driving by your favorite coffee shop? Easy to do; your vehicle will be as smart as you let it be.

Global automakers are working toward making telematics the core of the connected vehicle, and they have a strong incentive to integrate this technology as quickly as possible. The competition from connected mobile devices has clearly acted as a very powerful stimulant. Personal Navigation Devices (PNDs) and smart phones are grabbing the consumer’s fancy, and navigation systems are on a lot of wish lists.

PND manufacturers are heavily reliant on sales and are aiming their brand of navigation as a service product. As more devices have navigation capabilities, it won’t be about the hardware but about the service – something that provides two-way communication and lends itself to the consumer’s lifestyle.

Even automakers are realizing that it’s the suite of services that will help them achieve success. The wireless mobile and wireless automotive communities are fighting tooth and nail to win consumers’ hearts and minds.

One industry that is highly interested in telematics is the insurance industry. As more in-car technologies become available, automotive insurers have the opportunity to collect driver data with as much or as little granularity as they desire. They can monitor vehicle location, speed and driving times, or they can collect data on specific, narrowly defined events, such as hard braking. With better underlying data and the accompanying ability to price risk more accurately, insurers can roll out new types of products, often targeted at customers previously considered uninsurable. Information collected in the vehicle can also be used during the claims process. The overwhelming obstacle is the business issue of cost.

This is where advertisers are chomping at the bit to jump on board. Enabling these systems in your vehicle carries a cost, whether it’s a monthly subscription based on usage or a flat fee, and bringing advertisers into your vehicle can lower the cost considerably. So whenever you download a movie into your vehicle for the kids to watch on the next trip, it’s likely to be sponsored by an online movie provider. A major quick lube company will gladly make arrangements for your next scheduled oil change.

Advertisers also see the value of “knowing where you’re going” as a valuable customer relationship management tool. Remember those Saturday chores? Heading to a home improvement store? A telematics- equipped vehicle offers advertisers sophisticated, location-based options never before available. It’s all about capturing a consumer when they’re ready to make a decision. Let your system know you’re going to a home improvement store, and you get a quick glimpse at a discount being offered by one of the major chains. Once your vehicle is detected going to that location, the incentive is activated. You get something in return for sharing your data. Advertisers love that.